VANTA was born in 2017 out of my tiny apartment in Bondi Beach. Previously, I had been working as a Deliveroo bicycle rider delivering food. After I almost got hit by a bus doing deliveries one night I decided it was time to step away from doing deliveries before I ended up as a pancake on the road.
One thing that always annoyed me while doing deliveries, especially in the Australian heat, was that no matter what underwear I wore they would either ride up my leg or cause chafing. With this in mind I set up to design a more comfortable pair of performance underwear.
I spent the next three years figuring out the product, how to market it, and what the brand stood for. It was an incredible challenging time and I almost threw in the towel a couple of times but I stuck with it and slowly things started to change.